GSAC Branding System
A complete brand identity refresh for GSAC, a financial services cooperative, designed to establish a more professional, trustworthy, and cohesive visual presence across digital and print touchpoints.
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Aimee Estabaya
DESIGNER / FRONT-END DEVELOPER
Branding • UI/UX • Front-End Development
I’m Aimee, a designer who loves turning messy systems into smooth, human experiences. I’m fascinated by how good design quietly helps people focus on what truly matters, without ever getting in the way.
When I’m not working, I’m oil painting—or thinking about it.
Projects
Mobile App UI/UX Redesign
I led the UI/UX redesign of the GSAC mobile app to improve usability, visual clarity, and overall user experience. The goal was to transform the app into a more intuitive and reliable tool for GSAC members by addressing critical design and interaction issues.
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GSAC Election System UI/UX & Front-end Dev
My focus was on designing a user-friendly experience tailored to an older demographic (40+ years old), ensuring the voting process was accessible, simple, and trustworthy.
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Website Redesign & Rebuild
I led the UI/UX redesign and development to improve performance, usability, and maintainability. The project involved rethinking both the user experience and the technical foundation of the site to better support GSAC’s members and services.
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GSAC Loan Kiosk
I designed a self-service loan kiosk for GSAC Cooperative Bank to enhance the banking experience and make loan processing faster and more efficient. The kiosk provides customers with a quick, intuitive way to input their loan information and instantly receive a printed summary, reducing the need for long waits at the counter.
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GGHI Website Design & Development
I designed and developed the GGHI (GSAC General Hospital Inc.) website to serve GSAC members with easier access to healthcare information and digital services.
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